Style BX Lumbar

MTG 2022

Style BX Lumbar

MTG 2022

Styleブランドから発売された、滑車の力で腰まわりをサポートし姿勢を正す「Style BX Lumbar」のキャンペーン。S字姿勢でカラダ軽やか。ブランドのコアメッセージ開発、TVCMを制作。

The debut promotion for "Style BX Lumbar" released from MTG's Style brand, which supports the waist and corrects postures. Developed TV commercials and set the core value rules and messages “S shaped posture creates a flexible body” for the brand.

Staff List

Creative Director / Natsuo Sato
Art Director / Hirofumi Nakajima
Copywriter / Itaru Tsurumi
CM Producer / Kyosuke Miyazaki (AOI Pro.),Takuro Shima(AOI Pro.)
Producer / Marie Seki
Project Designer / Hiroki Aoyama